We were asked by The Official Formula 1 Magazine to produce a proof of concept of how AR could expand upon the printed medium and improve the magazine’s experience for its global audience. We developed a short video that encapsulates the world’s most glamorous sport and showcases the capability to enhance content with AR.
The proof of concept shows:
How AR can bridge the gap between digital and print media
The versatility of AR in displaying videos and interactive graphics
The heightened level of engagement AR experiences can offer
If you like this, discover how we helped NetSuite grab the attention of their target audience with a custom AR newspaper.