We brought new tech to an old-school newspaper for an ABM direct-mail campaign for our client – embedding augmented reality (AR) interactions throughout.
Our client was
Provide insightful information around growth in EMEA regions in a beautifully designed newspaper.
Engage audiences across iOS and Android devices with innovative
and unique AR interactions.
Localise and adapt the newspaper
and AR application for different EMEA regions by translating the messaging into four key languages.
Join the dots between newspaper and in-app performance metrics with a measurement framework.
iOS- and Android-compatible app
AR interactions with motion gesture and fact discovery