VIRGIN MEDIA BUSINESS
Work, But Not as You Know It
We worked with our client and one of their advertising agencies to create an effective, full-funnel campaign that raised awareness of their broadband, mobile and SIM offerings across digital channels, including Spotify Audio, YouTube Truview, Facebook and LinkedIn.
This campaign helped:
Drive ROI through lead generation – giving Virgin Media Business a proven structure for digital campaigns that they can use again and again.
Improve web traffic by educating users about their offering with clear, consistent messaging across one creative.
Increase sales after expanding the upper-funnel strategy to boost engagement further down the funnel.
The campaign has been their most successful to date, and has been submitted for Best use of digital techniques or technologies at the B2B Marketing Awards 2020.
96% listen-through rates on Spotify, with 873,329 users listening to the ad in the two months it was live.
97% increase in online sessions
58% rise in search volume for the brand
Exceeded the lead-generation target by 20%
73% email open rates with a 14% click-through rate